Physical Product
Ghee
Among tones of designs I put effort into, I really like this one. The goal was to design a premium product, people who are crazy about healthy food would identify with.
3D
Future Beach Houses
Producer of mobile homes needed urgent solution to show the world they have a vision for the future.
…and we had to fill the gaps in 3 days.
Video
Collect Moments Not Things
RV producer wanted to make a promo video, something which can stand on its own and can be used in chopped sections for any later editing.
We took two RVs and headed to Tuscany for a few days. All directing and DOP was done on the fly – and I loved it. The goal was to arouse the passion to sit into RV and go…
Did we succeed?
Painting
Canvas Painting
During a phone call discussing what a present for friends birthday – I got an idea to paint something. She is a white tiger according to Chinese Metaphysics, which she is so into.
Somehow everything ended up on video.
Industrial Design
Startup Comapnies
Two examples how I approached the design trying to communicate essence of the innovation we were working on. Designs might seam simple but they took a lot of time to “get it right”. The toughest goal to achieve is “agnostic” design. Seasoned CEO and 18 years old puck-rocker should both identify with. Desire it!
Tech Startup
79, llc
First startup fresh from the collage. It was all-in-one computer installed in the car dashboard. Back then this was the future.
The goal of this design was for particular people (tech inclined male population) to stop, and check it out. Only after catching their attention with design, they would read/talk/listen about features: internet in the car, voice recognition, navigation, monitoring engine, future, etc.
Tech Startup
Stopstr, inc.
This main image should remind anyone about his/her bike security and slide the idea of the solution. It took a lot of effort to strip all unnecessary information away from the design.
Interestingly Apple watch just came out and communicating the support worked very well according to split testing.
Travel
Postcards
Wherever we traveled we created this kind of postcards from all photos taken. A little photoshop, a few bucks and… believe it or not, they even became collector’s series. Friends are keeping them all on fridge or on the wall years after.
The Goal: very simple, make people jealous and wondering…
Travel
California Travel Vlog Series
First time in California. This project was organic successor to postcards. It opened new dimensions and it served as an experiment to how much time and effort is required to pull it off. We were creating and filming a story while living it. You are going to laugh, I promise!